- To create goodwill of the client and position him amongst the best in his segment.
- To create his own niche amongst many.
- And make his name synonymous with the best in their chosen field.
- Perception study of the client.
- Create a plan for positive public perception
- Influencing the decision-maker’s choice.
- Create invaluable goodwill.
- Achieving organisation objectives by winning support of its target audience.
The Process Begins By
- Learning the position of the person\company.
- Understanding the short term and long term objectives.
- Position the same after identifying the target audience.
- Formulate a strategy to compliment the marketing plan.
- Create a desirable image.
Marketing and Brand Strategy
- Assist and creating media visibility of the client.
- Strengthen and sustain the brand awareness.
- Manage or reduce the negative perception, if any.
- Create an overall desirable corporate, social and professional image
- Carving a niche ultimately as emerging brand.
- Positioning to achieve brand status & work towards sustaining it.
- Sustained, integrated approach in building a brand, and a corporate image, which markets the objectives of the client
- Enhancing individual image of client, in tandem with the company’s corporate status.
- A well-researched plan with a back up strategy.
- Proactive competition tracking and industry reporting.
- Fusion of marketing mix and PLC.
- We promote an individual, company or a brand as a product.
- Study the position in the target audience.
- Study the position of product/services in the target market.
- Learn the short and long term objectives.
- Initiate a plan that compliments it, position the views, achievements through mass media by strategic media advise.
- Achieve an image, create a ‘Brand’.
- “We create a brand out of a person, an organization, an initiative – draw on the strengths and cover the weaknesses, and target the media campaign according to the core competency, vision & focus on the areas that can draw attention.”
- Not mere being a part of the news but creating a strategy to create news worthiness where, “You become the News”.
- The plan includes suggesting what issues can be addressed, focus on the forte while building image.