April 27, 2016

Important Tips to Use Twitter to Market Your Business

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    • Optimize your Twitter bio. – Have a bio that tells people who you are and includes a link to your company website or a landing page — and having a consistent tone so that people clearly understand who you are and what you do.
    • Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis. – Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc.
    • Get colleagues involved. The first people to help build your brand should come internally.
    • Tweet regularly. Regular tweeting is a sign of an active, healthy profile.
    • Track mentions — and respond if appropriate. Track brand mentions and keywords to make sure you know what’s being said about you.
    • Retweet. Don’t be afraid to retweet as this will help link you with and cement your own thought leadership within your industry.
    • Favorite tweets. Many people don’t know about favoriting tweets but it can get someone’s attention more than a retweet or a mention,
    • Follow trends/hashtags. Look at the trending topics and hashtags and find a way to make a relevant connection to your brand.
    • Offer discounts or special deals to Twitter followers. Run Twitter contests such as: ‘The next 50 people that retweet me will receive a coupon for 50 percent off,’ or ‘have people post pictures of themselves in the store or using the product and do a random drawing’.
    • Use images and videos. Get visual.
    • Make sure Twitter is integrated with your other marketing efforts. Twitter, like other social media platforms, is much more effective when integrated with your other marketing activities.
    • Use Twitter analytics. Use Twitter’s native analytics daily to get a grasp on what’s resonating and what’s not with your audience once you’ve built it.