February 8, 2016

Search Engine Marketing

A Search Engine Marketing (SEM) campaign is ideal for the following:

  • Product launch
  • Political campaign
  • New song release
  • Any product, service, strategy you need to market aggressively to your audiences.

search engine marketing

Search Engine Marketing (SEM) is a need based short term strategy.

search-engine-marketing-cycle

Benefits of Search Engine Marketing (SEM) are that you can freeze the coverage of your ads in terms of location, age group, gender, etc.

Google Ads – An effective medium to project you ad in textual, image or video format. Accurate identification and selection of ad words for which your advertisement is to be shown. Budget allocation and ad word selection are mapped as per your requirement and needs.

Facebook Ads – An avenue to promote your Facebook Page and increasing your reach to the desired audience pertaining to a specific region, age group, gender, interests, etc. It leads to increase in your page likes and posts reach.

YouTube Ads – A video ad has an impact on the viewers mind and helps you achieve your branding and promotion goals.